Research On Business Risk Management Of Cross-border Platforms In China

The economic globalization and the development of network information technology have brought impact on the traditional business model.At the same time,they have also become the new growth point of China's foreign investment and trade.The "going out" strategy is an important decision made by the party central Committee,and the state Council according to the new situation of economic globalization and the inherent needs of national economic development.The construction of " the belt and road initiative" is a strategic concept put forward by the party central Committee and the state Council in response to the profound changes in the international and domestic situation and the new situation and tasks facing China's development.Premier Li Keqiang's government work report in 2017 clearly proposes to deepen international cooperation in production capacity so as to drive our country's equipment,technology,standards and services to go out and realize complementary advantages.J cross-border investment service platform company came into being under this background.based on serving small and medium-sized enterprises,it has established " an ecological circle",i.e.China's enterprise going out risk conference,overseas service providers,j company's domestic and foreign institutions,global third-party payment,etc;" two windows",namely the park service window and the public service window.the former provides small and medium-sized enterprises with information such as investment promotion and capital introduction,preferential policies and investment projects in the local park,while the latter provides small and medium-sized enterprises with guidance on local government affairs." Four kinds of overseas investment service requirements",namely,mergers and acquisitions,production and manufacturing,engineering contracting,and commercial organizations;" ten services",i.e.business agency,language translation,human resources,risk management,legal affairs,accounting and taxation,public relations,rescue services,financial insurance,business travel exhibition.This paper discusses the cross-border investment service business of Jcross-border investment service platform company from different perspectives.Firstly,it analyzes the risk types of cross-border platform business in theory,paving the way for the later research of j cross-border investment service platform.Secondly,based on j's cross-border investment service platform business,SWOT analysis method is used to analyze its strengths,weaknesses,opportunities and threats.In order to better understand the risks of j cross-border investment service platform,pest model analysis method is used to analyze the macro external environment that is not controlled by j cross-border investment service platform from four aspects of political environment,economic environment,social environment and technical environment respectively,and further explore the risks that the platform may encounter.Finally,based on the platform's own risk types,five types of suggestions and measures to avoid risks are put forward.The research in this paper focuses on the risk arising from the practical application of J cross-border investment service platform company's operation mode and operation technology.It is different from the trade characteristics of cross-border trade e-commerce,and finally draws a conclusion.Although j cross-border investment service platform is a new thing and has encountered various unprecedented difficulties in its development,guided by the once-in-a-century national dividend policy environment and the platform's innovative breakthrough thinking,it is expected that after the two-year platform framework is completed,there will be breakthrough business progress in 2018,which is expected to bring one-stop business opportunities for domestic small and medium-sized enterprises.