A Stakeholder Theory Based Relationship Marketing

Today,the market competition is becoming harsh,companys need to reform while achieving objectives in multi areas.In Marketing,companys are transforming from transactional marketing to relationship marketing.In practice,companys are building customer centric business strategy,rather than production centric strategies.At the same time,companys need to change organization,business process etc.to fit into the customer centricity.Relationship marketing theory has been developed for a while,there is still no commonly agreed definition and scoope.Relationship marketing is still lack of practical methods to help companys to build strategy and execution.Through investigation on stackholder theory and relationship marketing,the article analyzed the S company Fluorinated business including PTFE fine powder business evolution.This article applied stackholder and relationship marketing theory to the real case,recommended relationship marketing strategy.