Stereotype Research In Advertising Creativity

Advertising creativity,a creative thinking activity to establish and express the theme of advertising,which is suggestive,innovative and purposeful.The process of advertisement creation is influenced by many factors,the "impression" of the system is an important one.After repeated memory,communication,such as deepening process,"impression" eventually become the "stereotype".Advertising creative and "stereotype" is interaction,mutual influence.On the one hand,"stereotype" has group characteristics,which is a skill of advertisement creation and can simplify the cognition of creators to specific groups.On the other hand,the cumulative effect of a large number of repeated advertisements will also deepen the "stereotype" of the public on certain groups,and also hinder the sustainable development of the advertising creative industry.