Analysis On The Influencing Factors Of Anti-gender Stereotype Advertising Effect

With the continuous development of Internet technology,advertising information on modern social media is flooding,how to make the audience stay for a short time in an era of scarce attention is a question worth considering.Among the many forms of advertising creative realization,the contrast technique can be said to be endless.The emergence of anti-gender stereotype ads makes the original plain statement become ups and downs,and captures the brain's abnormal concern for contrast.This article takes anti-gender stereotype advertising as the entry point,uses research methods based on investigation and research,and combines realistic advertising cases to sort out relevant literature on communication,advertising,and psychology,from appearance to potential reflections at home and abroad.A comprehensive analysis of the influencing factors of gender stereotype advertising is carried out.The study found that the image of the spokesperson,product gender,ad copy,and ad color design in anti-gender stereotype ads all have a certain degree of gender inclination,which is a product of a specific meaning framework formulated by advertisers after catering to the multiple identities and needs of the audience.,The influencing factors of this kind of advertising effect have an important influence on the audience's gender identity.At the same time,this article points out that under the appearance of the popularity of anti-gender stereotype advertising,there are hidden unresolved social issues such as gender prejudice and cultural-spiritual dilemma,which need to be paid attention to by the society.Aiming at the dissemination of anti-gender stereotype advertising,it puts forward practical development countermeasures.Finally,it is pointed out that advertising should have a positive social communication function,and it is expected that anti-gender stereotype advertising can promote gender equality and play an active role in social life.