The Research Of Auto Supply Chain Based On Co-financing And The Sales Efforts

In recent years,China's automobile industry has been developing rapidly,and the scale of auto dealer are also expanding.As a bridge between automobile manufacturers and customers,It has greatly promoted the development of car sales.On the one hand,There are a lot of problem about cash settlement,minimum order quantity,in the car supply chain;on the other hand,the car dealer's own credit level is not high,the pledge of less capital,market risk,It is very easy to cause the problem of funds shortage,affecting the normal operation.Traditional manufacturers' trade credit financing,and the new type of "Automobile Certificate Pledge " financing of bank credit,that provided financing for car dealers.When dealers get loan,it has become a common business phenomenon for us to upgrade the level of sales efforts.At the same time,it is also necessary to pay the cost of sales effort.Based on the above research background,This article contains two parts: first,the research combined bank credit and manufacturers trade credit financing model,car manufacturers financing mode selection problem,in order to realize their own profit maximization,involves two issues,1)Optimal decision for automobile manufacturers and car dealers under a single credit model;2)Optimal decision for automobile manufacturers and car dealers under the joint credit;second,Comparative analysis of changes in expected profits under the two scenarios,in the automotive supply chain finance.The main conclusions in this study: 1)Under the joint credit financing model,the production cost of car manufacturers exist critical point,when the production cost is lower,the manufacturer trade credit is the best;when the production cost is higher,the bank credit model is the best 2)The existence of sales effort factors,there have a positive impact on automotive supply chain,promoting the entire automobile supply chain's profit increased.The expected profit of automobile manufacturers increases with the increase of sales efforts.The expected profits of car dealers and banks increase and then decrease with the increase of sales efforts,which is due to the cost of sales effort.3)with the enhance of the sales efforts,the level of expected supply chain finance three party on automobile market is more optimistic,then the car dealer is willing to increase the order quantity,car manufacturersare willing to reduce the repurchase price,the bank will be willing to improve the pledge rate in order to increase the car dealer loan ratio.Finally,we collected the financial data of the Shenlong Automobile limited company.The simulation analysis is carried out with MATLAB to verify the relevant conclusions of this paper.