Reseach On The Profit Model Of Gree

With the consumption level of Chinese residents and improve foreign brand to enter the domestic consumer appliances market has varying degrees of saturation,domestic appliance manufacturing line more competition heating up,and appliance manufacturing as a product similarity and technical industry are highly,relying on large-scale expansion and price war does not solve the fundamental contradictions and problems exist in the development of enterprises,cause some companies to varying degrees profit decline,or even a loss,and suitable profit model is vital.Worldwide new round of technological revolution and the industrial revolution is in the ascendant,the state vigorously implement the "Made in China 2025","along the way" to carry out in full swing,Internet + is to infiltrate into various fields to go,period for the Chinese home appliance industry challenges and opportunities.Gree as the world's leading electronics companies,decades of business growth,maintaining a relatively stable upward trend of development,in the face of social trends and market saturation,relative to other household electrical appliance enterprises,there is a certain market advantage,but t also facing its own crisis and a number of drawbacks.the comprehensive utilization of comparative analysis and ratio analysis of Gree profit model were analyzed simultaneously by competitors Haier,Midea comparative analysis,the conclusion Gree optimization strategy needed in the future development.