Study On The Upgrading Of Bitter Rose Industry In Yongdeng County

With the development of society and economy in China,people's pursuit of the life level is increasing constantly.More and more people are pursuing natural food product.Because roses have a high value and good quality,they can be widely used in food,medicine and external use.Cultivating roses can not only improve the ecological environment greatly,increase the vegetation coverage,purify air,prevent the loss of soil and water,but also make a big sense in the promoting of regional economy and coordinated development of society and ecology.Kushui Rose is one of the four strains of roses in our country,which has a long cultivating history of more than 200 years in Yongdeng county of Lanzhou city in Gansu province.Kushui Rose industry is characteristic pillar industry and prosperous industrie of Yongdeng,which is the main economic source of local farmers.In recent years,in order to promote healthy development of Kushui Rose industry and to format a modern agricure of scaled,industrialized,standardized and brand integrated system,the government departments of Lanzhou and Yongdeng took some measures to develop the Kushui industry and related by-industries by normalizing producing technology,building standardized demonstration zone,perfecting marketing system,strengthening brand promotion and promotion,vigorously supervising the quality and safe use,which played an essential role in promoting the adjustment of agricultural industrial structure,the healthy and rapid development of rural economy and building a well-off society and achieved gratifying results.But confronted with so many factors in the the new situation,the development of rose industry is now faced with many new problems and difficulties,such as lack of financial support and innovation of technology,the lag of brand construction,marketing system and so on.These problems are mainly attributed to the fact that yongdeng county bitterness rose industry is still using the traditional mode of production,causing all kinds of factors of production input output and the requirements of modern agricultural industrialization does not conform with the standard.Therefore,this paper is closely around the national area development strategy,all the way in gansu province based on structural reform deepening agricultural supply side,we will accelerate the cultivation of rural agricultural development,the background of the new kinetic energy in combination with the practical situation of yongdeng county the bitter rose industry development,analysis under the new form of yongdeng county bitterness rose how to further accelerate the development of industry,the growth in the future yongdeng county rural economic strength and speed up the poor region population out of poverty and has important practical significance.Based on yongdeng county bitterness rose industry as the research object,the development present situation and existing problems in the comprehensive analysis of the bitter rose,on the basis of focusing on application of SWOT,PEST analysis method to analysis the bitterness rose industrial upgrading internal and external environment condition,the continuous rose industry transformation and upgrading of strategic reference is obtained and path selection.Finally,combined with the comprehensive analysis on yongdeng county rose the thoughts and the countermeasures of the development of the industry upgrading transformation,from establishing and perfecting the perfect layout,further we will accelerate the establishment of a complete industry chain system,and continuously strengthen the aspects of policy guarantee three large,by creating a characteristic,a place advantage production base,development to create a continuous processing park,building leisure farm ecology garden,his vital electric business platform building and creating a regional informatization,actively carry out roses cultural theme campaign,social construction of the whole industry chain drive project,to speed up the green natural organic agricultural production system,developing ecological tourism,accelerate the scientific research system construction,improve the quality standard and increase effective multi-channel investment and government policy takes root channels,such as closely to the pace of social progress today,with large-scale production concentration,innovative brand creation,marketing way diversification development idea,go "build base of modern industry,cultivate leading enterprises driving,well-known brands lead" road,play with both connectivity,win-win cooperation,the advantages of the power of the mob.