Interaction And Customization—Research On The Social Media Marketing Strategy Of Luxury Brand

According to McLuhan "media is the extension of",the media act on human's perception dimension and the evaluation model,the definition and structure of the active and dynamic decision receiving information,and changing the communicative behavior of people and the spirit world.Promoting media awareness is not only a way to understand,but also a means to predict and control,and even to shape the cognitive attitude and thinking scale.The revelation of his judgment,and in the philosophy of social relations and social form,habermas discourse features have the same point,namely the communicative behavior need media benchmark to social norms and value orientation.Nowadays,the digital intelligent life of the mountain rain and the storm surge is bringing the daily world full speed into the new interconnection domain and the media category.Based on web technology development,social media become based on human relations and link new thinking and spiritual practice platform for the interaction,it creates an irresistible radial force,and constantly refresh the brand marketing strategy.With lower back pressure consumption upgrade opportunities and economy,is good at promoting the artificial dream luxury brand ushered in the new opportunities and challenges,both interactive and customized social media marketing strategy is booming glaring under the background of big data can reveal luxury brand vitality and about its enduring the key.In this paper,close to the time tide,insight into market changes,place the luxury brand communication in the medium of social media marketing,locking WeChat technology field platform,the typicality of luxury brand marketing case analysis.From a new dimension and the viewpoint of design management,cross design science,philosophy,sociology,economics,multidisciplinary fields such as communication,will mature methodology applied to the empirical,aims to interactivity and customized luxury brands on the basis of the concept of social media marketing strategy research,to seek help contemporary luxury brand aging and organic operation and the feasibility of the method.