A Study On The User Needs Of The Mobile Finance App Of Company A And Its Applications

“Internet +”action guidance was issued at the beginning of this year,the guidance put the fingers on integration innovation of Internet and finance to provide the abundant ?secure and convenient product and service,depending on the new mobile pay technology to create new model of consumption experience.This new guidance is not only a policy to support the development of mobile finance,but also direction to the corporation which engage in.Due to the rapid development of Alipay and Wechat,the transaction scale and the user number of the mobile finance APP show the trend of the explosive development.The Internet mobilization of bank?finance?security and service is very professional,the Parties have begun to distribute the resource into the mobile Internet in order to occupy the share of market.The author design a questionnaire to collect data of user requirements analysis,and analyze the data by descriptive analysis,ANOVA in order to get the comprehensive and precise data of user requirements.At last,the author get the conclusion of user requirements,and that is the base of the strategy of the product and promotion.The author think when corporation A design the product,it must emphasize the most important function,and focus all the resource into the it.