Research On Accurate Dissemination Of Mobile Internet Advertising

With the gradual development of mobile Internet,the smart phone with mobile terminals has gradually become one of the main marketing battlefields of many enterprises and e-commerce platforms.Mobile Internet advertising is rapidly developing and popularizing.The accurate dissemination of mobile Internet advertising is a new type of advertising communication based on the background of large data age,whether it is viewed from the angle of advertising content,presentation form and way of delivery,or the role positioning of advertisers,advertisers and users.Or there are disruptive and innovative changes in the standards of communication and user experience.Therefore,this article is about how the mobile Internet advertising can use the large data technology to achieve the accurate transmission of the personalized needs of the users through the mobile Internet platform,and how to effectively carry out the process of accurate communication.What are the problems and the factors that have been produced in the development of the mobile Internet advertising and the accurate dissemination of advertising policies.Some problems,such as the optimization process,are studied.With the help of large data platform,how can mobile Internet advertising communication be accurately spread,which are: target audience accurate positioning,consumption demand depth mining,accurate and controllable delivery process,and accurate evaluation of advertising effect.Large data driven precision advertising subverts the core logic of traditional advertising and truly realizes "consumer centered".At the same time,in order to develop new customers more accurately,search for more suitable suppliers,produce products that match demand,and large data analysis technology provides the most efficient canal for the realization of the above objectives.Avenue? At the same time,it is also necessary to establish a new advertising communication strategy: the content,form and channel of the advertisement are the first of the audience's demand and experience,and the advertising target is transformed into the effect as king;it is good at using new technology means to improve the advertising experience,and optimizes thecommunication strategy to improve the effect of the effect of communication.In addition,the rise of accurate dissemination of mobile Internet advertising demands more stringent requirements for the comprehensive quality of the advertising industry.As a new era,media people should cultivate more sensitive data awareness,give full play to the advantages of data analysis,and put the needs of users in the first place.The precision marketing of mobile Internet advertising based on large data technology has some drawbacks and immaturity,so there are many constraints and challenges that need to be solved together with the convenience of enjoying the data to us.