A Real Estate Project Marketing Optimization Strategy Research

With the rapid development of China's economy,the real estate industry has developed into one of China's major economic industries.And real estate industry in China started late,but it is developing rapidly,so the real estate marketing level is relatively backward and the contradiction between the rapid growth of real estate marketing demand,gradually became the influence real estate project development success or failure of the principal contradiction.Paper through the analysis of the project research,excellent enterprise successful marketing case,real estate marketing theory knowledge learning,communication,this paper discusses and successful real estate,in A real estate project exposed marketing dilemma for targeted marketing optimization strategy research.Using SWOT analysis method,inductive analysis for A project in terms of product analysis and the external environment factor analysis,the main problems on A project in advertising and marketing,ntegrated marketing and marketing strategies,such as electric business marketing targeted strategy optimization study of feasibility to develop specific marketing strategy optimization scheme,and solve actual case,the marketing bottlenecks,strive to paper to real estate marketing management in the future can provide effective innovative significance.