Research On Situation Marketing Strategy Of Chinese Independent Brand Geely GS

China's automobile market has undergone tremendous changes in the past ten years.In the past,China's automobile consumption market was dominated by imported cars and joint ventures,and the marketing strategies were relatively simple.The competition between brands is relatively small,the price is more transparent and the profit space is large.At present,the automobile consumption market has undergone great changes,the independent brand sales increased year by year;user access to information more diversified,understand the market only through the Internet can,between car brands only by the previous traditional media propaganda is very difficult to pull away.Brand competition is becoming more and more fierce,and it has now entered the normal age of automobile micro growth.Although the overall automobile consumption market showed a slight increase in 2017,the performance of its own brand is remarkable.Geely is undoubtedly the most rewarding one.This paper takes the GS as the research object,and analyzes the case of the marketing conference marketing in the GS Changchun area,and finds that it has used a large number of situational marketing methods to provide interactive experience,scene experience and other details,and has a positive application value in the promotion of the auto brand.Through the study of this paper,it is found that as a self brand car enterprise,it can establish a situation advantage with its own characteristics.The effect is far better than the traditional marketing method advocated by some independent automobile brand manufacturers,with the superiority of ideas and methods.Through the study of the practical application of situational marketing,we can improve and supplement the relevant practical research of China's auto brand,and promote the healthy development of China's auto industry.Therefore,it is of positive practical significance to study how to win the promotion and development of situational marketing of independent brand.relevant practice research of independent brand in China,and promote the healthy development of China's auto industry.Therefore,it is of great practical significance to study the promotion and development of the autonomous vehicle brand in the situation marketing.