Research On The New OTC Enterprise Value Evaluation Based On FAHP

As an important part of China's capital market,the New OTC Market have expanded capacity since 2013 and the trading volume has continued to rise.There are many ways to evaluate the value of companies in the New OTC Market,which is basically based on relative valuation.This paper introduces four traditional enterprise valuation methods,briefly analyzes their applicability,and fully analyzes their advantages.Based on this,this paper introduces fuzzy analytic hierarchy process(FAHP).The FAHP method makes full use of the foundation of fuzzy mathematics theory,adds the concept of analytic hierarchy,and takes a new step in the exploration of corporate valuation.The author hopes that this article provides a reference for the valuation methods of investors who invest in the New OTC companies and even those who are to be listed.This article focuses on the evaluation of the value of the New OTC companies,and evaluates and analyzes the New OTC companies,namely,Handyou World.This paper first summarizes the theoretical development and practice of enterprise valuation from domestic and foreign aspects.This article further analyzes the innovations and research deficiencies of this paper.Secondly,it analyzes the valuation methods of the New OTC companies,introduces the development of the New OTC market,analyzes the development status and characteristics from two perspectives,and explains in detail the advantages and disadvantages of traditional enterprise value evaluation methods.Then,this article builds on case enterprise analysis and value assessment methods.The introduction of the basic situation of the opponent's travel world company and in-depth analysis of the main assessment factors affecting the value of the case companies,lay the foundation for the model indicators.Based on the FAHP method,explore the connotation of the new method.Through analysis of the evaluation factors of the opponent's world,an evaluation index system was established to further construct a value evaluation model.The article selectsthe New OTC companies — hand tour world,according to the evaluation index system and model established by the survey data obtained through the questionnaire,through the professional tools to get the evaluation matrix,and ultimately get the company's assessment value.Finally,this chapter first elaborates on the shortcomings of traditional methods.Then the investigation of the fuzzy analytic hierarchy process will further clarify the use value and significance of the new method.The advantages of the FAHP method are comprehensive and specific.If this new method can be used,as a reference for the assessment of corporate value,the management will be able to weigh the historicalperformance and future development of the company and enhance the overall value of the company.The exploration of new methods will also help enrich the practice sector's research on valuation methods and provide new ideas for enterprise valuation.Although there are some limitations and deficiencies in actual application,it also serves as an example of corporate assessment.