Research On Development Strategy Of Foshan Agricultural And Commercial Bank

For the establishment of modern financial market,commercial banks are an indispensable part of the financial market,which is an important part of the rapid growth and optimization of the national economy.The development of commercial banks began to develop in the direction of better scale and higher mode,with the increasing demand for banking finance from the general public.The financial development of commercial banks for different groups and enterprises is becoming more and more obvious.This kind of leapfrog development not only brings huge economic profits to commercial banks.The financial management system of C hinese society at the present stage has been gradually improved.In the course of its development,the agricultural and commercial banks have been subjected to state-owned banks and joint-stock companies.The impact of industrial banks,in order to occupy more market share,but also to improve their own development,risk management at the same time,the economic market changes and their own development combined.After decades of development.At the present stage,agricultural and commercial banks have become indispensable financial institutions in modern C hina's rural areas.Moreover,agricultural and commercial banks are constantly adjusting their own development model in the process.Taking the new normal economy as the core competitive power,the bank H belongs to the agricultural and commercial bank.In order to keep its share and expand its development in the modern financial market,it must face the market test.Based on the introduction of the basic situation of bank H,this paper analyzes the strategic environment of bank H,including the external environment and competition environment.Then,in order to realize the long-term healthy development of H Bank,the development strengths,weaknesses,opportunities and threats faced by H Bank are identified by using SWOT analysis method.Finally determine the H bank development strategy objectives and development strategies,that is,differentiation strategy,talent strategy and risk management strategy.Then put forward the H bank de velopment strategy implementation strategy and implementation steps.Finally.In order to ensure the development strategy of H Bank This paper puts forward five guarantee measures:organizational structure guarantee,human resource guarantee,risk management guarantee,enterprise culture guarantee and information technology guarantee.Bank H is a microcosm of rural financial institutions in C hina.The analysis and study of its development strategy is beneficial to realize the sustainable and healthy development of H Bank itself at the same time.It can also provide useful reference and reference for other rural commercial banking institutions,and urge them to formulate and implement the development strategy suitable for their own development according to their own actual situation.