Research On Optimization Of Business Portfolio Based On The Theory Of Value Chain

With the rapid development of China's marine economy,marine equipment market demand is also growing,and as a national marine data buoy to support marine equipment products,the market has become more and more broad,the marine equipment company no matter how powerful,all want to occupy a space for one person in the buoy on the market,the market competition is becoming more and more buoy fierce.SYS company is a state-owned marine equipment enterprise,specialized in customizing its main business is the buoy,more and more pressure of competition to lead SYS buoy products market share continued to be occupied only by technology advantage to attract customers of the market strategy can not meet the needs of the development of the SYS company,thus forced from the SYS company to examine themselves,based on the theory of value chain,around the business of the buoy was optimized and adjusted,in order to reduce product cost,improve the comprehensive competitiveness of SYS company.Based on the analysis of the facts of SYS company and the strategic strategy and target of the enterprise development,this paper provides the basis for the optimization and adjustment of the SYS company's business combination,combining the industry and its internal value chain analysis of the SYS company.Delphi expert investigation method and fuzzy comprehensive evaluation method are used to evaluate the present situation of SYS company's business combination,and SYS company's existing problems in business combination are discovered.Guided by the theory of value chain and adapting to the demand of enterprise development strategy,the optimization andadjustment scheme of enterprise business combination is formulated,and the implementation guarantee measures are put forward in order to reduce the cost,improve the value and enhance the comprehensive competitiveness of SYS company.