BeiJing Broada Technology Ltd. Development Research

In the industry of Business Management software, it is a difficulty that how the software supplier company establishes the policies and methods for their business developments, according to the analysis of the environment and the comparison of the competitors, based on the theory of the industry development, current business structure and trend .This thesis studies the business development of Beijing Broada Technology Ltd. First, it describes the combination of the theories of Focus Difference, Balance Matrix Organizational structure, Industry Environment & Enterprises Value Chain and the practice of the business developing management of the company, so as to highlight the Industry key success factors. Then with the guide of the theories, it analyzes Broada on finance, resources and capabilities, Business Investment Portfolio and current status of the competitors, and draws out the problems in Broada's business development. Last, it gives a prospect of the trend of the business development. And based on Broada's current status, combined with the author's work experiences in the industry, it gives feasible methods on developing Human Resources, broadening the channel of financing, management of account receivable financing, optimizing the organization, and the policy establishing on marketing, business choosing and new business entering. This study gives new perspectives and new methods for the development of Broada.Author analyzes the relationship of the business development of Broada and the industry environment, draws out the Enterprises key success factors, concludes the problems that Broad is facing in its business development. Hope it to be a reference for other companies on their business developments.