Research On Situational Factors In Branded Casual Clothing Entity Terminal Marketing

With the development of social economy,the competition in China's clothing market is becoming more and more intense.Nowadays,there are many clothing brands in the domestic clothing market so that it shows the homogenization of clothing brands in the markets,which has changed the original business model and will be more competitive.The fierce competition environment in the clothing industry lets people have to make a plan for higher demands in market share of the clothing enterprises.At present,China's leisure clothing brand enterprises pay more attention to look into the terminal marketing,they want to learn about the terminal marketing to stimulate growth of their marketing,in a result,they can promote the long-term development of their enterprises.I studied the how situational factors influence on brand leisure clothing terminal marketing,I already have been clear about the terminal stores of situational factors including physical factor,personnel factor,information factor and policy factor.It can be positive impacts on consumer buying behavior.I researched about the previous conclusions of the situational factors,and combined with the questionnaire I made,then I analyzed those data by myself.As far as I am concerned,the situational factors in leisure garments terminal marketing has a positive effect on consumers' purchase behavior.Therefore,I hoped this research can help leisure clothing enterprises better use situational factors to enhance the sales of enterprises.Thus they can get a peak in the competitive situation.