Study On The Strategies Of Improving The Service Quality Of Lusong Clothing E-commerce Platform

At present,the process of global economic integration is accelerating,the vigorous development and rapid changes of electronic information technology and the continuous expansion of application scope have promoted the popularization and popularization of this new business model of e-commerce.In the highly competitive market economy,More and more recognition and practical use,this irresistible development trend will become China and the world's future development of a necessary means and a successful magic weapon.With the increasing number of e-commerce platform,the resulting social effects become more and more obvious,especially for a specific industry e-commerce platform for the quality of service analysis,has been at home and abroad academic attention has attracted wide attention It is an important subject to be solved urgently in the current e-commerce platform,and it is also an important basis for re-analyzing the deep-seated reasons behind the quality of e-commerce platform service.Therefore,it further improves the service quality of e-commerce platform Service level is particularly important.As customers demand for e-commerce platform and expectations continue to increase,corresponding to the number of e-commerce platform,the competitiveness of the service will be watched.This paper is based on the improvement of e-commerce platform to achieve the level of service quality perspective,the first analysis of customer service,electronic service quality and other related theories and methods,and found the Lusong this specific clothing e-commerce platform in the reality of the development process And related issues,field visits to investigate Lusong e-commerce platform and as an important basis for empirical evidence.Then,according to the criteria of service quality judgment and related research,the model of service quality judgment of Lusong costume e-commerce platform was established,and the influencing factors were analyzed by software such as questionnaire and SPSS19.0 and AMOS17.0.According to the empirical results The three main factors that affect the service quality of Lusong costume e-commerce platform are safety\privacy,ease of use and reliability.After the above analysis,the paper puts forward the strategy and suggestion of improving the service quality of Lusong costume e-commerce platform,that is,the security and privacy aspects should be from the hardware upgrade of the security facilities,protect the legitimate privacy of consumers and improve the security risk prevention and control mechanism Consumers safe shopping,rest assured that shopping;from the ease of use to make the platform page clear and less advertising,platform operation simple and practical,platform page loading speed to start,to ensure that consumers quickly and easily shopping;from the reliability of the page to strengthen the operation Supervision,and further improve the credibility,strengthen the pace of system feedback mechanism to start,to ensure that consumption at any time shopping.