Research On Brand Image Building Of The First Research Institute Of Telecommunication Technology Co.ltd

The first Research Institute of telecommunication Technology Co.,ltd(hereinafter referred to as "Telecom one"),as an applied research and company owned Enterprise Research Institute,which is mainly engaged in government projects and emergency information technology solutions and services.In the course of the development of the past few decades,there is still a lack of research and Practice on the molding of brand image.Under the rapid development of information technology and fierce competition in the market,only attaching importance to brand image shaping can bring more reliable experience and experience to users,reduce user purchase costs and risks,and enhance the competitiveness of enterprises in procurement bidding.In this paper,Telecom one as the research object,based on the current situation of enterprise development history,on the understanding of a telecom internal and external competitive environment were analyzed,for the formation of enterprise brand positioning,refining enterprise brand value,build the enterprise brand image recognition system to pave the way for.Through collecting and processing literature data,and analysis of the practical problems,combined with the theory of brand image,brand recognition and brand behavior around the concept of recognition,brand visual identification of the three systems of a telecommunications system and build brand image design.Then,combined with the characteristics of user and the characteristics of mobile Internet,we put forward the strategy of corporate brand image communication,and finally put forward the implementation measures of brand image building.This article will provide the overall plan and suggestion for the brand image molding of other state-owned enterprises Research Institute.