Research On The Impact And Countermeasure Of Third Party Payment Platform On XX Bank Profitability

The rapid development of Alipay and other Internet financial Jingdong,quickly seize the customers and resources,make the capital market more and more fierce competition.The completion of interest rate marketization further reduces the interest rate of deposit and loan,and has a great impact on the traditional lending and loan business of commercial banks.Therefore,constantly innovating the profit mode and realizing sustainable development become the most realistic problem faced by every commercial bank.The paper first introduces the meaning of third party payment and commercial bank's profit,and lists the financial intermediation theory related to the third party payment and commercial bank,the theory of Internet financial innovation,the theory of information asymmetry,the long tail theory and so on.Secondly,the paper analyzes the impact mechanism of the third party payment platform on the profitability of commercial banks.Thirdly,the paper analyzes the main foundation,main mode and shortcomings of the XX bank to deal with the third party payment platform.It is concluded that the main basis for the XX bank to deal with the third party payment platform is that the customer base is better,the comprehensive strength is strong,the risk prevention and control mechanism is more mature,the bank industry wall is higher,and the XX bank should pay the level of the third party.The main mode of the platform is to enrich the financial instruments based on the Internet technology and improve the business model based on the Internet technology.The main insufficiency ofthe XX bank to deal with the third party payment platform is that the traditional business process links are too many,too complicated,the management concept is lagging behind the business requirements and the application ability to the data.Poor management mode is not flexible enough,and innovation is not strong.Finally,the paper puts forward the countermeasures to improve the profitability of the XX bank in response to the third party payment platform from the aspects of the Countermeasures for improving the profitability of the business,the improvement of the profitability of the financial business,the improvement of the profitability of the credit business and the optimization of the online service mode.The innovation of profit model is the only way to adapt to the current economic development environment and keep the sustainable development of the bank.It is the inevitable requirement to deal with the financial innovation and stabilize the economy.The commercial banks should adhere to the profit pattern to the diversification of the income structure.