Research On Competitive Intelligence And Information Communication Of Kefei Company

In the new situation of "Internet Plus",the development of feed industry ushered in a new opportunity."Internet plus feed industry" integrates innovations in modes of production,industrial and business,as a new trend and path,with the advantages of real-time,material-linkedand intelligent,is being widely used in practice,and affects the link feed industry production and management,services industry chain.Therefore,the enterprise's information communication system will also undergo major changes.The feed industry said goodbye to the period of high profit and high growth,and then turn into the new integration stage,and the competition is becoming more and more intense.As a long-term strategic asset of successful enterprises,the importance of enterprise competitive intelligence system has gradually been recognized by the vast majority of enterprises.It is particularly urgent to establish an efficient and precise enterprise competitive intelligence system(CIS)to enhance KefeiFeed'scompetitiveness and achieve strategic development goals.This article analyzes the information work of Kefei Feed and reconstructs its information business process.In the "Internet plus" background,based on the strategic planning goals,Kefei Feed uses the new resource tools to conduct in-depth data mining,and rebuilds the information communication system of the company,in particular,the enterprise competitive intelligence system(CIS),and in-depth discussion and analysis of the project implementation program.Chapter 1 is to ask the questions,analyze the current situation of the company and introduce the development status of Kefei Feed,and also analyze the current research status of competitive intelligence and communication system at home and abroad.Chapter 2 discusses the characteristics and elements of competitive intelligence and its systems,and analyzes the problems and needs of the Kefei Feed in competitive intelligence.Chapter 3 is to establish data technology tracking and information push system through the data mining of large-scale document database resources and patent resources.And via screening the network resources to build the external intelligence sources of the company.In chapter 4,the internal and external information communication system of the KefeiFeed is reconstructed by connecting the internal functional modules with the externalones.In chapter 5,we propose a plan to establish KefeiFeed an intelligence system based on the functions and modules of framework design,products and services.