Research On The Innovation And Countermeasure Of Supply Chain Finance Of City Commercial Bank

Under the pressure of an economic turndown,the rate and amount of the non-performing loans increase significantly in commercial banks.Furthermore,affected by the slow growth on profit margins,as well as the interest rate market-orientated and the booming growth of Internet finance,commercial banks are confronted with fierce competition from interbank market and different industries.As a new form of financial service,supply chain finance has a great market prospect,which not only expand business in the small and medium enterprise markets,but also open up a new profitable way to raise income.Supply chain finance is an effective weapon for commercial banks to make strategic transformation and to create differentiated competitiveness.In the era of the Internet,the rapid penetration by big data,cloud computing,blockchain and other technologies in the banking industry brings fundamental changes to the commercial banks.Meanwhile,it offers a new approach and breakthrough on the innovation development of supply chain finance.This paper aims to study the innovation and countermeasure of supply chain finance of city commercial bank.First of all,it presents the related domestic and foreign literature,theoretically introduces the overview of supply chain finance,analyzes the supply chain financial model,concludes development in China and abroad and summarizes the achievement of Chinese leading banks in the supply chain financial service.Then it introduces the micro research object Bank C and its supply chain finance,comparatively analyzes Bank C and the industrial leading banks' gap in supply chain finance and summarizes the characteristics and insufficiencies of Bank C in developing supply chain finance.Furthermore,by studying the case of Bank C,this paper does comparative research on the traditional model and innovative model of Bank C.And by incorporating the partnering business cases between Bank C and its cooperating enterprises,the paper analyzes the bottleneck of Bank C's traditional services of supply chain finance and the issues it encountered during the continuous innovation,and ultimately suggests new development direction of supply chain finance.This paper believes that internet technology has been used in “Internet Plus” supply chain finance model innovation with the transaction of enterprises as the core,it introduces the third-party platforms' data and breaks the limitation of a single supply chain to construct a comprehensive financial service platform to better understand the needs of the client by providing more specialized management,targeted financing and financial services to suitable customers.It not only brings a lot of customers and improves customer loyalty,but also solves the risks of information asymmetry to enhance efficiency and build the core competitiveness of commercial bank.Although the supply chain finance has some advantages in risk control,this innovation is bound to bring new risks.The new model emphasizes the application of internet technology,therefore,to a certain extent,supply chain finance changes the concept of banks' risk control.Finally,in order to guard against the risk of the innovation of supply chain finance effectively,this paper puts forward some suggestions and measures from the perspectives of production system,channel construction,platform construction,data construction,risk management,cust omer management,etc.In this paper,by using the traditional and innovative cases of Bank C and putting the innovation model of supply chain finance into the research system,it comes up with some advice,the author hopes to provide some theoretical and practical significance for the future development of supply chain finance.