Study On Internet Promotion Tactics Of "Qiqiang" Brand

With the continuous development of science and technology,informatization and intelligence have become the label of this era.Advertising and all kinds of information are throughout people's lives.With the continuous popularization of intelligent equipments,the form and content of the advertising promotion has undergone tremendous changes,which affects the consumerism of people.Nowadays,various industries are closely related to the Internet,and the traditional advertising model has been unable to meet the demand of brand promotion and shaping."Qiqiang",as a previous commodity leader,is also experiencing a critical period of the integration with the Internet.How to get involved in the Internet advertising promotion,and how to create a brand image of the new era are the problems enterprises need to be faced with and solve at present.Compared with the traditional advertising,the Internet advertising is endowed with very obvious advantages.The coverage area and accurate information dissemination of the Internet advertising as well as its varied forms and content are incomparable."Qiqiang" has a certain reputation.In the exploration on new media advertising promotion ideas,it is necessary to dare to explore,pay attention to forms and methods,optimize the existing network publicity constantly,change the way of thinking for the bold innovation,seek new ideas and highlights and find a suitable way in the Internet promotion.In this paper,through the questionnaire survey,the overall status of the advertising promotion of "Qiqiang" is analyzed.The fact that the traditional advertising lays a solid foundation for the brand image is affirmed,and some ideas about the development of the Internet advertising are put forward at the same time.On the basis of the existing Internet advertising,some improvement suggestions and a series of guarantee measures are put forward as well as some comments and suggestions on the Internet promotion of "Qiqiang".It plays a positive role in the perfection and development of the Internet advertising of "Qiqiang".