Financial Analysis Of Kangmei Pharmaceutical Co.Ltd. Based On Strategic Orientation

In China,the pharmaceutical manufacturing industry is an important industry in economic development.With the advancement of the times and the continuous development of science and technology,not only the pharmaceutical technology of the pharmaceutical manufacturing industry itself,but also the capability of research and development have been continuously broken through by the times and the promotion of science and technology.With the rapid development of information technology in the new era,with the introduction of new concepts such as healthy China and “ Internet + medical ”,the model of the pharmaceutical manufacturing industry will face tremendous changes.With the control of the price of Chinese herbal medicines,the formulation of standards for Chinese herbal medicines,the forerunner of national policies,and the cooperation of many key identities such as government,universities,and hospitals,Kangmei has a unique advantage in the Chinese medicine market,facing the industry.The reform will see how Kangmei will respond.This article intends to proceed from a strategic perspective,use the PEST model to analyze the macro-environment of Kangmei Pharmaceutical,further adopt Porter's five forces and combine SWOT analysis to clarify the opportunities and challenges facing Kangmei Pharmaceutical,and lay the foundation for the next step analysis..Then through traditional financial analysis methods such as ratio analysis method and trend analysis method,according to the 2012-2016 annual report data published by KANGMEI PHARMACEUTICAL CO.LTD.,we use chart analysis to conduct in-depth analysis of the financial indicators of Kangmei Pharmaceutical and its financial performance.The depth of the degree of matching with the strategic choice and the degree of mutual influence will be interpreted in depth.Through the above studies,this paper finds that the pharmaceutical manufacturing industry as a industry with high barriers to the industry has fierce market competition,and at the same time buyers have stronger bargaining power,but still belong to industries with stronger profitability and with the advancement of science and technology,The development of society and government support still have good prospects.As the leading provider of Internet medical care,Kangmei Pharmaceutical should use its advantages in the entire industry chain and combine Internet technologies to realize the“Internet+Medical” while seizing the opportunities for the growth of the pharmaceutical market and using the first transformation of its production and business model.The opportunity also leads to seize the market share,and through the cooperation with more key units to increase market influence.Kangmei Pharmaceutical should rationally diversify its products while attracting more professional talent while maintaining its main business.Targeted research and development of new products are based on the audience.In addition,through analysis of the financial situation of Kangmei Pharmaceutical Co.,Ltd.,its liquidity is strong,but its profitability is also relatively weak.It is a risk-averse enterprise that seeks development in stability.Kangmei Pharmaceutical has good cost control capabilities,enabling it to maintain its operating profit at the same level as the industry's level if sales margin is slightly lower than the industry level.Secondly,the analysis of this article shows that Kangmei Pharmaceutical should strengthen the management of inventory commodities,increase its turnover rate,and manage the fixed asset turnover rate at the same time,so as to avoid blindly expanding and overcapacity.Finally,an analysis of the prospects of Kangmei Pharmaceutical and its industry shows that the pharmaceutical manufacturing industry,especially the manufacture of Chinese medicine,will usher in new development driven by new technologies in the new era.Under the impetus of the Internet,the scale of production and operation of Kangmei Pharmaceutical will continue to expand,and Kangmei's research and development of health food products are in line with the popular consumption trend.Cooperation with key institutions such as hospitals and universities also wins more for Kangmei Pharmaceutical.The priority is to gain access to professional talents.This shows that Kangmei Pharmaceutical has a good development prospect.Through the study of Kangmei Pharmaceutical,this article also provides valuable reference and reference for enterprises in other pharmaceutical industries implementing the "Internet Plus".