Study On The Influencing Factors Of Travel Co-creation Experience

The tourist experience gained by tourists in tourism was a result of the mutual creation of tourists and multiple interactions.Tourism experience co-creation was a new viewpoint proposed in 2016.It has derived from the combination of tourism experience and value creation.Its focus was on the process of obtaining a tourism experience.The tourism experience created a strong emphasis on the tourists' interaction,participation in tourism activities,integration into the environment,and self-identification through the process of tourism.The tourism experience gained was a personalized product for tourists.The influencing factors of the co-creation of tourism experience included: symbolic interaction between tourists and tourism destinations,social exchange and interaction between different groups,individual self-identification.When the tour was over,tourists would choose to write travel notes as a travel record,a narrative of all the stories or feelings they have experienced during the travel process,and they can use the Internet platform to share the travel notes.The forms of travel that were shared on the web platform include text,pictures,and small videos.Therefore,it is a feasible research method to use the traveler's travel records to analyze the travel experience of tourists.This paper selected Shanghai Disneyland which was June 2016 park operations as a case for empirical test.According to the travel notes were shared by the tourists in the MaFengWo community,in the quarter of October 2017 to December 2017.Then the screening and integration,the manipulation data of 70 important representative travel notes which were formed.Used descriptive statistics to analyze the public information of the travel text;Used the content analysis method,the text was subjected to high-frequency word statistics,social and semantic networks,sentiment statistics.Although the traveler's interactive process records has been less than the records of the interactive results,the interaction process and degree could be judged by the interactive results.Through data processing and statistical analysis,we could find that: The pictures shared by tourists all show the instantaneous feelings and experiences of the tourists.Tourists' attention to the environment / atmosphere of tourist destinations affects tourists' overall cognition of tourist destinations.At the same time,they have been a relatively deep influence on the interaction of tourists' personal self-identification.The many activities in the tourist destination,including the tourist facilities and the tourist services,which had a great impact on the tourist experience.One of the most critical group interactions was a good interaction with the service provider.The self-discovery and identification of the self-interaction of tourists was a kind of performance,which had a certain degree of influence on the tourism experience.When the tourists' self-cognition and the overall cognition of the tourist destination,the tourists can get a relatively good tourist experience.Based on the above study,it has been found that a reasonable strategy was put forward to better improve the tourist experience quality.