Study On Integrated Development Of Tourism Resources And Integrated Development Of Tourism Industry In Lushan Mountainy

Lushan mountain,has a long history and rich resources,profound cultural and political famous mountains,famous scenic mountains,culture,religion,mountains and education famous mountains,the historical position in the Chinese culture and tourism industry is extremely high,is the national civilized scenery tourist area advanced unit,the first 5 a-class tourist scenic spot,the four top ten national tourist resort,the national top ten scenic tourist area,the first batch of national key scenic area,national excellent ecological tourism scenic spots,one of the top ten famous mountains in China.In recent years,under the correct leadership of jiangxi provincial party committee and government,jiujiang municipal party committee and government put forward the construction of "two circles and two belts" tourism development strategy and the grand pattern of "around lushan mountain","greater lushan mountain" and "pan-lushan mountain".Great lushan tourism has made great progress.The scenic spot project has been accelerated,the scenic spot function has been constantly improved,the scenic spot environment has been significantly optimized,and the scenic spot brand has become more prominent.After lushan was established as a city,the integration and development of tourism resources and the integration and development of tourism industry in lushan enjoyed a good momentum of development,which was mainly manifested in the relatively solid foundation for development,the relatively clear direction of development,the relatively broad space for development,and the relatively sufficient momentum for development.However,in the face of the new tourism development situation and the new requirements of tourists,there are still some deficiencies and shortcomings in the tourism industry.For example,"under the mountain" tourism is still hot and cold imbalance problem is still prominent,the system mechanism is still not smooth.This paper USES swot method to compare the advantages,disadvantages,opportunities and challenges of the integrated development of lushan tourism resources and the integrated development of tourism industry.Put forward through resource conformity,tamp the foundation of development;Break through system innovation benefit fence,optimize development environment;Strengthening the support of development through project construction;Improve the quality of development through format;Through cultural integration,enrich the development of heritage;Stimulate the vitality of development through market integration;Through traffic support,expand the space and other paths of development.Under the new opportunities,the new normal and the new requirements,in order to better promote the integrated development of lushan tourism resources and the integrated development of tourism industry,we should build a good tourism development pattern of "greater lushan,around lushan and pan-lushan".Compared with the path,it is suggested to further strengthen the safeguard measures of organization,planning,elements,policies,functions,environment and ecology.