Study On Strategies Of Tourism Resource Development Of Western Mountain-Yongding River Culture Belt In Beijing

The cultural tourism industry integrates the two major industries of culture and tourism,and reflects the economic application of culture in the field of tourism.Now,it has become one of the important ways for many cities to enhance their economic strength and shape their image.Both at home and abroad have conducted in-depth research on cultural tourism.Based on the research literature at home and abroad,this paper makes a field investigation and theoretical research on the development of tourism resources in the Western Mountain-Yongding River culture belt in Beijing,hoping to further enrich the research in related fields.Western Mountain-Yongding River culture belt in Beijing boasts numerous cultural heritages and scenic spots with rich tourism resources.Currently,haidian big xishan road has initially built tourism,will be represented by the "three mountains five gardens" in the qing dynasty royal culture,represented by yongding river landscape ecological culture,with long store,xiangshan double villa revolutionary historic culture represented by the red,with involved,temple,longquan temple of great enlightenment to represent the different style such as religious culture with a long history of culture in series with the cultural tourism area in series with the these cultural tourism area constitute the profound cultural connotation,multielement culture combination,multiple characteristics of ecological tourism of Western Mountain-Yongding River culture belt in Beijing.On the basis of the existing development results,in order to ensure the sustainable development of the tourism resources development of the Western Mountain-Yongding River culture belt in Beijing,This paper investigates the evaluation and Suggestions of tourists on the tourism resources,products and services in western mountain of Beijing by randomly sampling and filling in questionnaires in scenic spots and relevant locations.A total of 350 questionnaires were issued and 295 valid questionnaires were returned.According to the questionnaire survey,the majority of tourists still get the information of the scenic spot based on the traditional way of publicity.Most of the tourists only have a general or little understanding of the west mountain cultural belt,and very few of them have a good understanding of the west mountain cultural belt.The natural resources and the relatively mature development of the royal culture in the western mountains of Beijing have been well received by tourists.The most unsatisfactory projects are tourism reception services,publicity,management chaos,scenic beauty,scenic taste and characteristics,transportation,other(such as simple tourism form,tourism products without characteristics,etc.);The low consumption and short stay of tourists in the west mountain culture zone make it difficult for them to increase tourism income.Based on the various aspects of resources,facilities,culture and development prospects,tourists evaluation research and summarize,found that Western Mountain-Yongding River culture belt in Beijing tourism has the following features and problems: Western Mountain-Yongding River culture belt in Beijing tourism resources development and construction of the early into the system,in terms of cultural relics protection and utilization,have made great achievements,combined with the existing cultural tourism resources development,explore the connotation of cultural tourism,have carried out a series of cultural tourism activities,has formed a certain scale,has obtained certain achievements;However,there are also many deficiencies,such as the lack of leading cultural symbols in the west mountain yongding river cultural belt;The ownership of resources is complex,the overall planning and coordinated development is restricted by the system and mechanism,and the integrity of development is not fully reflected.The protection of cultural tourism resources is not strong enough,the cultural connotation is not deep,the cultural relic resources are idle,and the experience of tourism products is not strong.Shallow level development of tourism products,the theme is not prominent;Infrastructure can not meet the needs of global tourism,tourism industry chain is weak;The marketing means are relatively single,the effective,attractive and unique brand has not been established,the public awareness is not high,the advantage of cultural resources has not been transformed into the advantage of industry or tourism,etc.In view of the above problems,the following suggestions are put forward: a mechanism for the protection and development of tourism resources through collaborative innovation.While enriching the variety of tourism products,it also highlights the cultural characteristics of western mountain in Beijing.Strengthen the talent strategy and improve the quality of tourism service in the west mountain cultural belt;Make full use of media carriers to promote the brand of western mountain culture belt,and jointly build the platform of western mountain culture belt smart tourism system.Western Mountain-Yongding River culture belt in Beijing will usher in unprecedented development due to its unique natural endowment,historical accumulation and humanistic foundation.