Development And Application Of Comprehensive Evaluation System For Tourism Beach

With the rapid development of coastal tourism,the development of tourism beaches in China has been increasing.As the main destination of coastal tourism,the quality of the beach will directly affect the visitors' experience.Therefore,a scientific and comprehensive evaluation of tourist beaches is of great significance to both tourists and beach managers.Regarding the evaluation of tourist beaches,foreign related research started earlier,and there are already many mature evaluation systems,which have been put into use.At present,China has also carried out relevant research and tried to evaluate tourism beaches using different indicator factors,but no unified standard has yet been formed.By comparing the existing evaluation systems at home and abroad,combined with the actual situation of beach development in China,this paper starts from the five major directions of water quality,beach,service and management,social and economic factors,humanities and education,and selects 29 indicator factors to build a comprehensive tourism beach.Evaluation System.By consulting the literature and related standards,a set of index scoring standards was developed for the selected 29 indicator factors.Combining the expert scoring method with the AHP analytic method,the weights of each indicator factor are solved.The final evaluation model is constructed using the method of weighted summation.Based on the above evaluation system,this paper uses WebGIS related technology to design and develop the “Tourism Beach Comprehensive Evaluation System”,which conducts on-line evaluation of the beach and visualizes the evaluation results on the map.The system supports users to customize the evaluation index system for different evaluation objects and different evaluation purposes,and use the system for evaluation calculation.Finally,the article selects Fengxian Bihai Sands and uses the above system to conduct a comprehensive evaluation of tourism beaches.After evaluation,the beach's comprehensive index score was 68.8 points,rated as a C-class beach,in line with the actual situation.This article demonstrates the various functions of the system in detail through the evaluation of the case.