Research On Exploitation Of Folk Culture Tourism Resources In Weifang City

In recent years,domestic folk cultural tourism has achieved rapid development,and governments everywhere have attached great importance to the development of folk tourism.Folk culture tourism plays a very important role in promoting China's outstanding traditional culture and promoting the inheritance and development of local traditional folk culture and intangible cultural heritage.Weifang City has an advantageous geographical location,with a long history and a strong cultural heritage.The local folk cultural tourism resources are not only abundant,but also diverse and complete.It has the natural advantage of developing folk cultural tourism.Studying the development of folk cultural tourism resources in Weifang is not only of great significance to the development of tourism in Weifang,but also helps to protect,promote and develop the traditional folk culture of Weifang.In this paper,through the methods of literature analysis,interview,field investigation,theory and empirical research,based on the understanding of folklore,folklore culture,folklore tourism resources,folklore tourism and other related concepts,combined with sustainable development theory and tourism area life cycle theory and tourism anthropology theory,discuss the basic situation of the development of Weifang's folk culture and tourism resources.Then,the SWOT analysis of the development of folk cultural tourism resources in Weifang is conducted,and the environment and core competitiveness of the development of folk cultural tourism resources in Weifang are studied from four aspects: advantages,disadvantages,opportunities and threats.On this basis,the strategy for the development of Weifang folk cultural tourism resources is proposed.Finally,the Yangjiabu Folk Art Grand View Garden in Hanting District of Weifang City is taken as an example for empirical analysis.The article consists of seven parts.The first part is the introduction.The research background,research significance,research content and research methods of the development of Weifang folk cultural tourism resources were expounded,and the technical route of the thesis research was demonstrated.The second part is related concepts,domestic and foreign research review and theoretical basis.This section first introduces the related concepts,collates,analyzes,and summarizes the relevant research on the development of folk cultural tourism resources in domestic and foreign literature.Finally,it introduces the relevant basic theories of the development of folk cultural tourism resources.The third part is an overview of the development of Weifang folk cultural tourism resources.The basic situation of Weifang City and the general situation of Weifang folk culture and tourism resources are expounded,the current situation of Weifang folk culture and tourism resources development is analyzed,and some problems existing in the development process of Weifang folk culture and tourism resources are pointed out.The fourth part is the SWOT analysis of Weifang folk cultural tourism resources development.A qualitative analysis is made on the development of Weifang's folk cultural tourism tourism resources from the perspective of internal advantages,internal disadvantages,external opportunities,and external threats.The fifth part is the development strategy of Weifang folk cultural tourism resources.The objective of the development of Weifang folk cultural tourism resources was determined,the development principles were elaborated,and the countermeasures for the development of Weifang folk cultural tourism resources were given.The sixth part is the case analysis—taking Yangjiabu Grand Art Garden as an example.Taking Yangjiabu Folk Art Grand View Garden as an example,it conducts an empirical analysis of the development of folk cultural tourism resources in Weifang City,elaborates the basic profile and folk cultural resources of Yangjiabu Folk Art Grand View Garden,and analyzes the status quo and problems of folk cultural tourism development in Grand View Garden.And point out the ideas for future development.The seventh part is the research conclusion and prospect.It illustrates the conclusions of the research,points out the deficiencies of the research,and looks forward to future research directions.