Research On The Development Of Red Tourism Resources In Xiangyang City,Hubei Privince

Red tourism is mainly formed by the people under the leadership of the communist party of China in the revolution and war period of the achievements of the formation of a memorial site,markers as the carrier,its carrying revolutionary history,revolutionary deeds and revolutionary spirit as the connotation,organized to receive tourists to carry out memory,study,visit the thematic tourism activities.The rise of red tourism is the objective need of the people's growing spiritual and cultural life and the inevitable requirement of building an advanced socialist culture with Chinese characteristics.During the revolutionary war,Xiangyang was one of the five old revolutionary base areas in Hubei Province and the twelve revolutionary base areas in China,which occupied an important position in the history of Chinese revolution.Under the background of the country's vigorous development of red tourism,the development trend of red tourism in the whole country and Hubei Province is in the stage of rapid development.The development of red tourism resources in Xiangyang City and the construction of red tourism products play an important role in promoting the development of Xiangyang City's tourism industry.However,so far,there are few researches on red tourism in Xiangyang City,Hubei Province,either in literature or in practice,which is not suitable for Xiangyang,which contains rich red tourism resources.This paper proposes the research on the development of red tourism resources in xiangyang for the first time,and plays a positive and helpful role in the development of red tourism in Xiangyang.In this paper,we study the first at home and abroad on the basis of the current status of the development of red tourism field deeply Xiangyang red tourism scenic area and the related department investigation,combining the situation of the exploitation and utilization of Xiangyang red tourism,summarizes the existing tourism resource development of inadequate depth lack of overall planning industry development degree of main problems such as low staff quality need to improve;Based on the SWOT analysis method,this paper analyzes the advantages,disadvantages,development and challenges of Xiangyang red tourism and obtains the optimal combination strategy.Then mainly introduced Xiangyang red tourism resources and its main value,and separately adopt qualitative and quantitative methods for comprehensive evaluation of tourism resources,coupled with the part of the scenic area to carry out thequestionnaire,to Xiangyang red tourism market trends,market consumption characteristics and market positioning,etc for objective analysis.Finally,on this basis,in order to enhance their travel experience as the goal,and puts forward some countermeasures for Xiangyang red tourism development,mainly including the high-quality goods project planning,actively develop attractive red tourism products,strengthen the overall planning and tourism resources integration and development,increase policy support and infrastructure investment,many measures and strengthen the market marketing,and pay attention to talent development and management,improving the quality of tourism services and so on six aspects of content.