Research On Financing Strategies Of B Real Estate Enterprises Based On EVA/SGR Matrix Model

In modern financial management,only through sales growth can we create value for enterprises and achieve long-term development.However,too fast or too slow sales growth will cause potential problems.On the one hand,it is necessary to realize sales growth and create enterprise value;on the other hand,it is necessary to limit the development speed to a scientific range.In order to achieve such a goal,a reasonable financing strategy is a topic that can never be avoided,and it is also the source of funds to ensure the normal operation of the enterprise.Increasing sales revenue or sales profit of a company does not mean that value creation has been achieved.Rather,it must consider the cost of capital and match financing strategies with corporate development from a sustainable development perspective.Choose a secure and reliable financing channel and ensure access to it.Adequate operating capital,and on the basis of this,reduce costs and risks as much as possible,so that it is possible to achieve sustainable value creation.In recent years,under the state's vigorous regulation and control,the real estate industry has embarked on a new journey,showing different development trends and characteristics in the industry adjustment stage.Under this background,this article takes the listed real estate company B real estate company as the research object,and builds the EVA / SGR matrix model with value creation and sustainable development as the two-dimensional goal.With this model,it is used to study whether the financing strategy and model of B real estate company The connotation is consistent.According to the analysis results,the combination of value creation capabilities and sustainable growth capabilities at different stages provides a realistic basis for the selection andadjustment of corporate management financing strategies.This article first expounds the theoretical basis of financing strategy,value creation and sustainable growth.According to the two-dimensional goal of value creation and sustainable development,the EVA / SGR matrix is established as an analysis tool.The four quadrants of the model have different financing strategies.Secondly,it analyzes the current development status and financing characteristics of the real estate industry,introduces B real estate company as a research object,analyzes its overall financing situation in the past five years,calculates the economic value added and sustainable growth rate,and establishes the EVA / SGR matrix of B real estate companies.Position economic data of different years in different quadrants,evaluate the applicability of existing financing strategies,and propose financing strategies accordingly.Based on the calculation of the economic value added and sustainable growth rate of B real estate companies from 2014 to 2018,the pipe management data is distributed in the four quadrants of the EVA/SGR matrix model.There is no data in quadrant III.The data of quadrants ?,? and ? were analyzed in detail.Through the analysis of the specific choice of financing strategies of B real estate companies in recent years,it is found that the financing strategies selected by the enterprises are basically consistent with the characteristics of the matrix model.It is necessary,scientific and instructive to develop financing strategies with the goal of value creation and sustainable growth.