Research On The Development Of Cultural Tourism Resources In Urumqi County

The "Twelfth Five-Year Plan" has made the tourism industry go all-out and develop into a new and healthy economic industry.Nowadays,the quality of life of the people has changed dramatically,and the consumption structure has also changed accordingly,bringing new vitality and vitality to the faster and better development of the tourism industry.With the advent of the era of knowledge,tourism is no longer merely an excursion that meets the physical and mental entertainment and relaxation of tourists,but should also serve as a carrier for the development of regional cultural knowledge.Combining the depth of culture and tourism is the focus of future tourism development.At present,the relevant research on cultural tourism resources only stays at a shallow stage and lacks comprehensive development of the integrated value of culture and resources and product market.Urumqi County has long-term history,diverse resources,and beautiful natural scenery.The ethnic minority groups of all ethnic groups gather together and have the basic conditions for the development of cultural tourism resources.This article takes Urumqi County cultural tourism resources as the research object,and based on combing related domestic and foreign research theories,it defines the concept of cultural tourism and cultural tourism resources.Based on the characteristics of spatial distribution of cultural tourism resources in Urumqi County,a survey was conducted on resources and based on resource classification evaluation criteria,Urumqi County's cultural tourism resources were divided into three main categories: 8 main categories,18 sub categories,and 38 basic categories.The use of Delphi method,AHP,survey questionnaires,and field surveys to collect relevant data and data,and develop cultural tourism resources and existing theories as a guide to build a comprehensive assessment layer based on resource values,environmental conditions,and development conditions.The tourism resources evaluation system determines the resource endowments through objective analysis and clarifies that the resource value and ornamental value of each evaluation layer factor system have the advantage of potential development.Urumqi County's special geographic location and the security of transportation facilities provide cultural tourism resources.Advantageous development conditions,but need to carry out rectification and upgrading in terms of development conditions,infrastructure,and government support in order to provide a direction for the further development of cultural tourism resources in Urumqi County.Based on the SWOT theory,this paper comprehensively analyzes the advantages and disadvantages of the development of cultural tourism resources in Urumqi County.From the survey and statistics of tourists on the developed cultural tourism resources,it is analyzed that there are problems such as improper development,uniqueness,incomplete development,and low overall satisfaction in the tourism development of Urumqi County.The development of cultural tourism resources in Urumqi County starts from the three aspects of market,scenic area and innovative marketing.In the market,the analysis of markets at home and abroad,inside and outside Xinjiang,and accurate positioning from the aspects of space,time,distance,and type,as well as the refinement of the market;the scenic spots and attractions are the core of the development of cultural tourism resources and the accurate functional positioning of scenic spots.Improve functional facilities,integrate environmental protection,strengthen personnel training,and strengthen government forces;innovate in publicity,build cultural brands,innovate methods,and improve the connotation of publicity.