Research On Heterogeneous Ethnic Cultural Tourism Resources

Based on the resource view theory,this article takes Jianghua Yao Autonomous County in Hunan Province as an example,and uses case study methods to study whether the ethnic cultural tourism resources in Jianghua County are heterogeneous and the reasons for the heterogeneity.In terms of case investigation,this paper selected four typical Yao villages(Baojing,Jingtouwang,Tongchongkou,and Xiangcaoyuan)that have been developed in Jianghua County as case study points.During the Wang festival,some other Yaozhai villagers were interviewed.In terms of interviews,a total of 226 people were interviewed.The interviewees were mainly local villagers and scenic spot staff.In terms of research and analysis,from the perspective of different villages,different branches of the Yao ethnic group,and different ethnic cultural tourism projects,the research and analysis of the heterogeneity of Jianghua County's ethnic cultural tourism resources and the reasons for the formation of heterogeneity.Through theoretical research and case analysis,this paper found that: 1.The ethnic cultural tourism resources of different villages in Jianghua County are heterogeneous;2.The cultural resources of different branches of the Yao ethnic group in Jianghua County are heterogeneous;3.The Jianghua County is different Ethnic cultural tourism projects are heterogeneous.Therefore,the research conclusion of this paper is that the ethnic cultural tourism resources of Jianghua County are heterogeneous.The reasons for the cultural heterogeneity of Jianghua County are: 1.The reasons for incomplete imitability include unique historical conditions,complexity,high cost,time accumulation,dependence,and silence;2.The reasons for incomplete mobility are: Complexity,time accumulation,silence,dependence,and high cost;3.Reasons for incomplete replacement are complexity,dependence,and high cost.The results of this study have certain guidance and reference significance for the development of ethnic cultural tourism resources in Jianghua County,Hunan Province and other ethnic regions in my country.