Chinese Cutting-Edge Designer Brands Development Research

With the continuous development and pro sperity of China's economy and processing industry,the garment industry is gradually moving towards the high-end of the industrial chain becoming the third-highest in China today in terms of consumption.Today,young professionals have become the largest consumer force in China.This new generation of consumers have changed market demand,paying more attention to style over a product's functional requirement.Branding has become the most dominant factor in consumption and it has caused historic changes.Thus,potential new brands should have foresight.Not only should they focus on what could give them success in the short-term,but they should also understand and map future and recurring trends to maximize their potential for the foreseeable future.Cutting-edge designer brands in China garment industry come to the fore,in the form of China's innovation and development,many kinds of survival mode of inquiry is particularly important.Under the background of mass innovation peoples entrepreneurship,focus on cutting-edge designer brands to the survival of the status quo and the importance to the original design has become a prerequisite for the construction of a trajectory of the cutting-edge designer brands.On the basis of,through the example analysis se t shop,network promotion and other promotional model,to analyze the survival mode and development prospect of cutting-edge designer brands.This topic in based on the demand of today's social life insight and understanding to people in the material basis are more eager to get spiritual comfort and sustenance has tired of the commodity market homogenization,hope to open the artistic life.Main research contents of this topic,that is,in the development of the economic downturn and industry transformation and upgrade current and cutting-edge designers how to better promote their own brand and in the fast fashion rampant,the price is unique to the industry under the background of.