Research On The Designer Brand Effected On Designer Style And Local Culture

From economic globalization, local culture, heritage, changes in consumer demand, wecan see that designer brands are emerging and robust development trend of the entire apparelindustry.Designer brand clothing in the foreign country is a Golden mark. The media andconsumers have devoted much attention to them. Their growing path has already discussed indetails. In China, however, there are lack of professional, systematic and authoritative booksand literature about the fashion designer brand industry.With the emerging and rapid development of the fashion designer brands in China,foreign apparel industry and fashion media pay more attention to the Chinese designer andapparel industry. Is it true that the Time of Chinese Fashion Brand has come? ChineseClothing experts, academics and Fashion Media discuss and express their opinion,respectively. Two researches, including "the effect of designer’s personal style on the clothingbrand," and "Chinese Fashion brand’s personality development," have practical and historicalsignificance.By exploring the relationship of designer personalization and the designer brand style,the former is the spirit of the latter. Designer’s personality and style directly impact on thestyle of his brand, reversely, the brand’s style reflects the designer’s own personal.China’s five thousand years of civilization and the Chinese nation’s fine tradition culturegive a rich spiritual knowledge to Chinese designer brands during their growing up. It is alsoa powerful spiritual force that shares have been propelled us forward. By analyzing thedomestic designers and the upbringing of their brand, Designer brand should be the leadingfashion designer, leading the market, rather than a compromise to the market and loss of self.Maintaining their unique personality, the "personalization" of the designer merging into thebrand’s "style" of being, is sustainable development of China’s original designer brand.Herein, through the actual operation of the program based on original ladies designerMIYA of2010F/W, a unique personal style and philosophy of life was inserted into thebrand culture. Emotions and personality were also infused into products, giving life-expression. In clothing design, traditional Chinese folk art elements was innovated to useto make brand-name products keep up with national characteristics of international fashiontrends.