Research And Application On Carbon Emission Reduction Model Of Logistics And Supply Chain Considering Consumer Environmental Awareness

With the sharp increase in global greenhouse gas emissions,the cognitive awareness has gradually increased when people realize the degradation of the environment caused by the impact of economic activity,people as consumers are willing to pay for carbon-friendly products at higher prices.At present,more and more enterprises in the pursuit of their own profit maximization,while paying attention to consumer environmental awareness,at the same time complex and volatile market environment,the degree of competition among enterprises and the industry competitors to select low-carbon level for a low-carbon enterprise to improve decision-making is very important.Thus,this paper has proposed contains a manufacturer of a retailer,a retailer of two manufacturers supply chain structure on the basis of the impact of consumer environmental awareness and competition in the two supply chain carbon emission reductions,and the main work of this paper includes the following aspects:(1)Analysis of the impact of the two supply chain to consider consumer environmental awareness.Firstly,consider the impact on consumer environmental awareness of two supply chain carbon emission reductions,applied game theory to establish a Stackelberg game model of considering the consumer environmental awareness which supply chain structure contains a manufacturers and a retailer,solve and analysis the model get the optimal retail price,wholesale price,per unit of carbon emission reduction and other relevant conclusions.(2)Analysis of the impact of the two supply chain to consider consumer environmental awareness and peer competition.In this paper,considering competition between manufacturers into two supply chain based on the existence of the consumer environmental awareness,applied game theory to establish a Stackelberg game model of considering the consumer environmental awareness and the peer competition which supply chain structure contains two manufacturers and a retailer,solve and analysis the model get the optimal retail price,wholesale price,per unit of carbon emission reduction and other relevant conclusions.(3)Potential Applied Research.Supply chain structure of two supply chain structure:a manufacturer and a retailer composed Midea and Gome,two manufacturers composed Midea,Gree and a retailer Gome for the study,to solve and to analysis the model established in this paper carried out by Matlab programming to verify the validity of the proposed model.Considering consumer environmental awareness and consumer environmental awareness and competition in the two-level supply chain structure model is to enrich and supplement the theory of low-carbon supply chain,enterprises make there environmental benefits and economic goals combination in order to achieve the optimal benefit.At the same time the rate of carbon emissions to maximize profits,and by solving practical case analysis to provide some value to the business of practical operation.