Study On The Brand Promotion Of Candy La Vie Underwear Based On User Demands And Practices Of Design Planning

Under the market economy system,the brand strategy is very important to enterprises,directly affects the direction of brand development,and becomes an important means of brand marketing.Excellent brand promotion strategy gives the brand strong vitality,which reasonable decision plan can extend the brand value,and it enhances the credibility and competitiveness of the brand.The social value and cultural value of the brand constitute the basis of the consumer bond,and make the consumption behavior a subconscious cultural consciousness,which imperceptibly influences the consumer's living habits.From the macro perspective of underwear industry,this paper introduces the general situation of underwear brand at home and abroad,analyzes the current situation and promotion mode of different underwear brands at home and abroad.Based on the KANO user demand model,the promotion scheme of underwear brand is analyzed from the different dimensions of products,brands and consumers.Then Through the questionnaire survey method,this paper analyzes the consumer psychology,and analyzes the shortcomings of brand status and brand promotion according to the brand of the milk sugar school underwear,and discusses the promotion plan of the brand with the demand as the breakthrough point.During the study period,through in-depth exchanges and feedback from the fudge faction brand,the reasonable improvement plan was put forward according to the existing brand promotion methods.The promotion strategy of medium and mature brand is formulated,and the concept underwear scheme of 3D printing technology applied in underwear field is put forward.Through the research of the underwear market research,user needs research,brand promotion research,and the present research on the present brand of milk sugar pie,a series of early,medium and later brand promotion plans are designed to provide a gradual promotion strategy for the milk and sugar school,to raise brand awareness,to optimize brand image,Strengthening brand identification and ultimately achieving a strong brand.