The Study Of Brand Marketing Strategies Of Damit Worleyparsons Engineering Company

Creating a solid brand identity has become a primary marketing priority for a variety of organizations.In previous years,the attention was on the relationship between the company and its clients.This study provides a deeper exploration and understanding of how the organization has developed through the process of building Brand Identity and its relationship to internal organizational culture.This paper will help DWE company determine the firm's internal and external environment and related oil and gas industry.Their core competencies to beat with competitors in the market.And provide an implementation plan for this company to practice for sustainability in the future.According to the country's econometric models,the Brunei Exports is projected to trend around 950 million Brunei dollars in 2021 and in the long term.Therefore,DWE Company must get support and development to be more competitive in the market is an excellent opportunity for the company.The theory of brand identity and internal organizational culture were then analyzed.Based on Kapferer's(1992)brand identity paradigm,Keller's Brand Equity Model,and a systematic literature review,a conceptual model was created as a guide for this study.The research used both secondary sources,including published books and online resources,and primary sources in a semi-structured interview with key decision-makers in the context of theoretical and empirical case study analysis.The research is that it does not just focus on solving the existing problem of the company but also looking for sustainability.This paper,however,looks at how it is useful to utilize these markets and seek ways to understand how the company can reduce the cost and by the way,also increases the buyer value to intensely gain demand creation from competitors back and ensure our customer relationships.It concentrated heavily on brand strategic analysis and research in order to obtain a deeper understanding the complexities of the oil and gas field,certain factors that decide the profit or loss of competitive advantage other than the implementation of a strategy or plan for them.This study led to our understanding of how the identity of the brand was created,and then related it to the internal culture of the company.The results indicated that the process of developing and establishing a brand identity was more complex than simply developing visual imagery.It relied on a learning process that involved teaching and observing the routines that each person in the organization needed to participate in.It also included attempts to consciously convey the image of the company or organization to the customer.It was necessary to preserve the distinctiveness of the identity of the outlet in order to attract the attention of customers and to better understand the relationship between these elements of the identity of the brand.The study concluded that the cycle of adaptation and assimilation has a major role to play in establishing a specific service organization.A conceptual structure has been developed and presented in this study.The structure focuses on the process of creating brand identity and internal culture and can be extended to the service industry in general.The findings of this study could be improved by further studies in other countries and in other service sectors,using the research method.Findings from various countries and sectors should contribute to the growth of new frameworks to strengthen the existing research structure.The results of the thesis reflected the unrecognized value of brand management and research in the oil and gas field.The statement also indicated that essential intelligence research should be encouraged and given more focus to the fact that the company's key decision-makers will have a significant effect on brand management in designing,executing and assessing a market plan to improve its profitability and innovation.The research can be seen as a valuable approach to improving productivity and creativity in the organizational and management aspects of the business.However,it is firmly believed that the organization will strengthen and ensure the feasibility of its expansion strategy if it decides to adopt the thesis as a basic guideline at the stage of the strategic review and to substitute an inadequate part of the thesis if necessary.