A E-chemical Commerce Platform Business Management Analysis

With the fierce development of internet technology,traditional company participate in internet as another way of running innovation,capital take part in internet for creating a new style company.From 2014 to now,lots of E-commerce chemical platform rushed into chemical distribution industry,such as Molbase,One chemical,Find plastic and so on.This article wants to research the A E-commerce chemical platform marketing management strategy and hope giving some good advices to A E-commerce chemical platform for better development as soon as possible.This article’s research theory is based of marketing segmentation,marketing mix,key accounts management and disintermediation.First,this article describe A E-commerce chemical platform background and then describe domestic and international chemical distributors overall operation and summarize the obviously advantage.Second this article analysis the A E-commerce chemical platform overall operation and analysis problems it faced,And then give out the self-support products,self-support financial supply-chain,the integrated key account management marketing strategy.Final,this article provide detail marketing operation plan and safeguard measure.When the A E-commerce chemical platform mix with self-support product,self-support financial supply-chain,platform channels and logistic services,the A E-commerce chemical platform can make cash flow cost lower and add customer’s loyalty,finally forming a new style company.This kind of platform can drive a closed industrial ecology all up to high level.