Research On The Application Mode Of Medical E-commerce In China

As the level of information technology continuously raised, medical e-commerce in China has developed rapidly and continuously emerged in pharmaceutical market with a variety of features of the operating mode. A low-cost, high efficiency and transparency to the characteristics of traditional Chinese medicine circulation system bring a powerful impact. This paper aims to medicine through the development of e-commerce model as well as the mode of operation, characteristics, strengths and problems of seeking China's pharmaceutical market environment for e-commerce model for China's e-commerce, rapidly and healthy development of Chinese medicine reference.In this paper, the content analysis, the 1996 to 2008 between the domestic and international e-commerce-related medical literature on the analysis used to field research methods, has the Kyushu-Henan Chinese Medicine Co., Ltd., Nanjing Haihong pharmaceutical industry e-commerce research center, Beijing KingRainbow Pharmaceutical Information Technology Co., Ltd and collected a great deal of information on China's pharmaceutical industry use of e-business formed by the major pharmaceutical e-commerce model analysis; comparative study of methods used to the United States similar maturity model for comparative analysis. The study will address six areas: (1) e-commerce and e-commerce medical definition, (2) China's pharmaceutical research and development of e-commerce model; (3) Based on GtoB drugs on the Internet bidding and purchasing patterns; (4) Based on BtoB third-party e-commerce platform for Chinese medicine research model (5) Based on the non-BtoB platform business model of integrated medical research (6) medical e-commerce model innovation.Through the analysis of data collected by the study, found that as the information technology industry in the wider use of Chinese medicine, Chinese medicine has been the rapid development of e-commerce. In accordance with the participation of the main and the main interaction between the different relations, medicine e-commerce operation mode of existence 16. Based on these drugs on the Internet GtoB the bidding and purchasing patterns, based on traditional Chinese medicine BtoB third-party e-commerce platform model, based on BtoB non-platform business model of integrated medicine three models as the main representative.Based on the analysis of domestic pharmaceutical e-business application models and the characteristics of the pharmaceutical industry, based on innovative and proposed a "Chinese Medicine online supply management model" concept. The model includes on-line management, online trading, supply chain management and the four major online retail platform, covering all fields of medicine circulation of all the main, broad and inclusive, aimed at establishing a comprehensive industry supply network integration, information flow, logistics, a supply chain management-level trading systems. With the supply chain and docking costs, facilitate the delivery of software and the way the international standard database of the characteristics and advantages.This paper proposed to create a good environment for Chinese medicine to promote the development of electronic commerce: (1) policy support, promoting development, (2) strengthen supervision and standardize development, (3) public opinion guidance, support the development.