A Study Of Service Touch Point From The Perspective Of Vision

Baby strollers are a category of baby products that enable users to enjoy a relaxed life through energy saving.in recent years thanks to multi-factor support,the motherbaby market has rapidly expanded.From the point of view of service design touch points,this study selected the lightweight folding stroller as the research medium based on the user data provided by the mother-infant community user feedback and the big data analysis platform.Through user interviews and analysis of online market aftersales evaluation to explore the main user demands;use of grounded theory to explore the main concepts of user appeal and categories;and then select two categories based on visual angle,through the subjective rating scale and objective eye movement test Empirical research;Finally,summed up the baby stroller product design point of view of visual contact.Lightweight folding stroller has a rapid growth in the market because it meets the main demands of users to travel easily.The frequency of “lightweight” demands mentioned in online aftermarket evaluation is second only to functional requirements.Light-weight,light-reading,light-operation,and light-experience are the four main categories that are included in the “light” features of products.This paper selects lightweight and light-reading to conduct experimental research.The weight of the light weight needs of the cognitive experiment results show that: the frame is the primary basis for subjects to judge the product weight,light weight in the design of the product need to be considered;the wheel due to the small diameter(13cm)and not be noticed,When the wheel increases,the fixation time and the number of fixation points rapidly increase,so the design of the wheel diameter should be small.Light Reading The results of aesthetic cognitive experiments show that the current stability,fashion sense and interest of baby strollers have been well achieved,while the realization of easy understanding and ease of operation is relatively low and the operability is of high importance Easy to understand.Frame,seat and wheel shape perception of these three parts is positive,can better reflect the stroller product styling style,is the market from many similar products stand out of the key visual contact points,in the design needs Emphasize.