Study On The Development Strategy Of Xuyang Group

After 2010,China's economic growth rate continued to slow down from the previous rapid growth into a high-speed growth.In this case,all enterprises are facing increasingly fierce competition in the market.This is bound to strategy formulation and implementation of the company is facing major challenges from various aspects.With the slowdown in economic growth,steel prices in recent years,a downward trend,coke demand also will shock downstream.Coking industry profits sharply lower part of the coking enterprises affected by the impact of reduced profits out of the market.In this current economic situation,how to ensure their own development,is the coking enterprises are thinking about the primary problem,XuYang Group as the coking industry,the main representative of enterprises,how to implement their own development strategies,improve their strength,out of the new era of economic The negative impact on the company,is the focus of this paper.First of all,based on the basic theoretical knowledge of development strategy,combined with the actual situation,through the use of the macro environment PEST analysis of the company's external environmental factors one by one analysis,through Porter's industrial competitiveness structure model analysis of the company's industry status,To find out the long-term development challenges.Secondly,based on the analysis of internal and external environment,SWOT analysis is used to analyze the company's competitive advantage,competitive disadvantage and various opportunities and threats,which will provide the basis for the company's development strategy.Thirdly,on the basis of SWOT analysis,this paper establishes the development strategy of the company from the strategic point of view.At the same time,in order to ensure the realization of the company's strategic goal,the paper deeply studies the main problems faced by all aspects of the enterprise,puts forward the strategy implementation safeguard measures.Improve the operability of the strategy.Finally,in-depth research on the main problems faced by enterprises,put forward the implementation of the various safeguards to improve the operability of the strategy.The research results of this paper are intended to guide the development of McIntosh group in the future 3-5 years,so that enterprises can continue,healthy,stable and rapid development.