Study On Development Strategy Of Shenmei Group Company

Coal is the main energy source of our country and is indispensable industrial energy base for national economic construction and social development.Coal accounts for 87%of the country's total energy resources,the dominant position,is the only dependent on the basis of industrial energy.Coal industry for China's economic development provides more than 2/3 of a one-time energy,effectively promote the support of the rapid and effective development of the national economy.In recent years,with the accelerated development of China's economy,the overall situation of the coal industry has undergone tremendous changes.Coal production model gradually transformed into large-scale modernization,large base and large group of coal-based enterprises,in the adjustment of structure,development of science and technology and improve the ability of independent innovation,steady progress in ecological mine construction,significantly improve the mining environment;An unprecedented "golden decade." However,by the domestic economy "three superimposed",the global financial crisis and energy prices down and other factors,the coal industry presents a surplus of inventory and production capacity,demand trends began to enter the structure of urgent need to strengthen environmental protection and inventory and Production capacity to be slowly digested the development stage.This paper selects Shen Coal(Group)as the object of the study.According to the problems in the strategy of Shen Coal(Group)Company in the development process,it points out the problems caused by the internal and external environment of the company-according to the problem,Strategy-to propose specific measures to protect the strategy,"the idea to start the company's development strategy.First of all,this paper elaborates the background and the significance of the strategic transformation of Shenmei(Group)Company,and then expatiates the strategic management theory,the integration theory,the development strategy theory and the related literature,so as to give the company strategic question The internal and external resources environment of the company is analyzed,and the SWOT analysis matrix and the internal and external factors evaluation matrix are established.Based on the analysis of the matrix,the paper puts forward the corresponding relationship between the company and the company.Development strategy,formulate the strategic model of coal-electricity and aluminum-integrated development of Shenmei(Group)Company,establish the strategic target,the strategic content of the coal industry,power industry and aluminum industry,and formulate the time plan of the implementation of the strategy;Finally,in order to promote the smooth implementation of the company's development strategy,the company developed the implementation of the strategy of security measures.In this paper,the research and exploration of strategic model of coal-electricity-aluminum integration is of great practical significance and application value to the implementation of the development strategy of Shenmei(Group)Company,and has some reference for other energy enterprises in the province.