Research On Development Strategy For China Coal Industry Qinhuangdao Import And Export Co.,ltd.

In recent years,with the change of China’s foreign trade system and the adjustment of the national energy policy,the coal industry has changed from the previous rapid development to the downturn.At the same time,due to the irrational industrial structure of the coal industry,the vicious competition in the industry is very fierce.China is a big coal trade country.Coal import and export occupies a very important position in the foreign trade of our country.In this context,the research of coal industry and coal import and export business strategy in China has become very necessary topic.China Coal Industry Import & Export Co.Ltd at Qinhuangdao.(hereinafter referred to as the "Qinhuangdao coal company")is a large coal enterprises.Since its inception,its business development has been influenced by the macro economic situation and national policy.In a series of development and changes in the external environment,Qinhuangdao coal company must formulate and adjust its development strategy,so as to enable the company to enter the fast track of healthy development.Based on the enterprise strategic management theory as the theoretical basis,the author expounds the basic theory of the concept of strategic management,corporate strategy,business strategy and strategy implementation,which laid the foundation for the subsequent analysis.Then the paper analysis of the strategic environment of coal group Qinhuangdao company,analyzing the macro environment of the Qinhuangdao coal group company with the PSET model,using Potter’s "Five Forces Model" to study the industry the company’s industry environment,to analyze the internal environment of the business enterprise from the market situation,human resources and financial situation.In order to scientifically formulate and adjust the business strategy of Qinhuangdao coal group,this paper makes a SWOT analysis.Finally,this paper proposes the overall development goals of Qinhuangdao company and the implementation of the strategy suggestions.