| In the era of green economic development,more and more attention attached to the environment,enhancing the capability of green technology innovation has become an effective way for enterprises to gain competitive advantage.Compared with the developed countries such as the United States,France,Germany and other countries,the green technological innovation capability(GTIC)of enterprises in our country is relatively weak.In international trade,there is a huge green barriers,restricting China's foreign export some products,which threaten the interests of China's foreign trade.And the more important is that the weakness of enterprises' green technology innovation capability is unfavorable for the implementation of green development strategy in China.The current research of green technology innovation capability of the academic circles are relatively scarce,mainly concentrated in the macro and meso level to enhance national green innovation capacity.While research on the formation mechanism of enterprises' green technological innovation capability at the micro level is not systematic,and can not explain how environmental regulation influence enterprises' internal factors,further form green technological innovation capability from the perspective of outside factors.Therefore,this paper constructs the theory model of environmental regulation,R&D investment and enterprises' green technological innovation capability,introducing consumer participation and enterprise green management absorptive capacity as moderators.Under the support of green innovation and environmental regulation theory,we put forward the research hypothesis and conduct related empirical research,through investigating,questionnaire etc.,and obtain the original the data.Then,the data processing and analysis is made by software such as SPSS,AMOS.Finally,it is verified that the impact of different types of environmental regulation on R&D investment and various types of green technological innovation capability is different,demonstrating the practical value of this study.The main innovation of this paper mainly focuses on the research level and the expansion of the research content,specifically as follows:(1)From the micro perspective,make a research on how green technological innovation capability of enterprises is affected by the external factor environmental regulation.Environmental regulation will be divided into three dimensions,namely command control environmental regulation,market-based incentive environmental regulation and voluntary environmental regulation.Command and control environmental regulation,incentive environmental regulation has a significant positive impact on enterprise R&D investment,and voluntary environmental regulation has no significant effect on R&D investment.R&D investment has a significant positive effect on the green products innovation capability,green techniques innovation capability and pipe-end treating innovation capability.(2)Introducing two external variables--consumer participation and green management absorptive capability as moderators,the results of the study showed that consumer participation plays a positive moderating role in the process of R&D investment into the innovation capability of green products.Green management absorptive capability also play a positive regulation in the relationship between R&D investment and green product innovation capability.When the two variables appear at the same time,consumer participation will strengthen the moderating effects of green management absorptive capability on the process of R&D investment transforming to green product innovation capability.The research of this paper will be of great significance to explain the enterprise's green technology innovation capability and how to improve the enterprise's green technology innovation capability. |
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