Research On The Innovation Of Public Goods Market Competition Strategy

Energy is the basis and driving force of modernization,energy supply and security is also related to a country’s social and economic construction.In the fifth Plenary Session of the 18th CPC Central Committee,the Party pointed out that it is necessary to speed up the construction of a resource-saving and environment-friendly society and form a new pattern of harmonious development between man and nature.With the aggravation of global environmental pollution and air pollution,natural gas has been widely recognized by the international community as a new type of energy which is clean,efficient,low cost and less pollution.Energy development in China in June 2014 the State Council promulgated the "strategic action plan(2014-2020)"pointed out that in order to optimize the energy structure,vigorously develop new clean energy has become the main direction of reform and adjustment of energy structure.Hope that in 2020 no-fossil energy can reach 15%of the total energy consumption,the proportion of natural gas reached 10%,the proportion of coal within the control of less than 62%.Therefore,China’s natural gas industry ushered in a new historical opportunity for development.However,opportunities and challenges coexist.In our country,the public product of natural gas as a kind of market supply,the production and supply of the main body,because mostly state-owned or state holding enterprises,still exist and property rights are not clear,the responsibility is not in place,management is not perfect;the production and supply chain,there are still poor infrastructure,gas source dependence is strong,the lack of human resources,science and technology innovation is insufficient;the market demand and market competition,still exist in opaque pricing,customer service is not in place,the market disorderly competition and other issues.Companies to develop bigger and stronger,we must actively participate in market competition,and effectively implement the innovation,coordination,green,open,shared development philosophy.Therefore,how to deepen the reform of the natural gas company,improve the efficiency of the supply of natural gas companies,innovative natural gas market competition strategy,it is worth our serious study.In view of this,based on their work units-Fuzhou Huarun Gas Co.Ltd.as an example,through the use of "PEST" and”five force model" analysis tools and methods,analyzes the company’s external environment and industry status and the advantages and disadvantages,opportunities and threats,and according to the existing problems,put forward to strengthen brand building,increase scientific and technological innovation,strengthen the management of human resources,broaden the market channels,improve the level of customer service and increase efforts to reform state-owned enterprises and other measures,doing fine Fuzhou Huarun gas limited company’s competitive strategy,improve the comprehensive competitiveness of the company.In order to provide reference for relevant departments.