Smart Jewelry Design Strategy And Application Research

With the development of science and technology and the improvement of the level of intelligent hardware technology,various smart wearable products have mushroomed,gradually moving from conceptualization to commercialization.However,its common problem is that it has a poor appearance and is not wearable.The traditional jewellery industry has also encountered its development bottleneck,and the industry is in urgent need of new sources of motivation.In the era of internet+ and big data era,smart jewelry came into being.Smart jewelry that integrates technology with art becomes an inevitable trend for future development.It is both an opportunity and a challenge.This article begins with the concept of smart jewelry,elaborates its definition,characteristics and development factors,researches the current development situation of smart jewelry at home and abroad,analyzes the opportunities and challenges facing smart jewelry development,and summarizes the value and significance of smart jewelry development..Secondly,a questionnaire survey was conducted on contemporary consumers' perceptions and expectations of smart jewellery.Case studies and swot trend analysis of representative smart jewellery brands were conducted through market research to understand the current problems facing smart jewellery and future development directions.,Conducting comprehensive research on smart jewelry design practices.Thirdly,through the analysis of the design elements of smart jewelry and the classification and design trends of smart jewelry,the methods of integration of technology and art in smart jewelry design are explored,and the smart jewelry design strategies are summarized.Finally,carry out the original brand "D&L" smart jewelry design practice.Respectively create D&L smart jewelry brand image from the aspects of consumer positioning,brand visual image,product function,process technology,emotional connection and personalization customization,and carry out smart jewelry design combining technology and art to create a Chinese creative intelligent jewelry brand.Smart jewelry product design and development provide new ideas.