Research On Operation Strategy Of A Ferroalloy Company

The deep impact of the international financial crisis,the international market continues to weaken,domestic demand growth is slowing,China’s iron and steel,cement and high consumption,high emission industries supply and overcapacity problem increasingly prominent.At present,the whole steel industry is in a difficult period of market saturation,production and marketing dilemma,and bad benefit.Iron alloy enterprises are also in extremely difficult position as the upstream industry of the steel industry.In order to get out of the dilemma,the iron alloy industry must avoid the competition of homogenization.It is necessary to formulate the national policies and the actual business strategy of the enterprise to realize the sustainable development of the iron alloy industry.Business strategy plays a key role in the survival and development of enterprises and is the driving force and source of sustainable development of enterprises.A ferroalloy co.,LTD.Is A set production and sales of iron alloy and its subsidiary products,as the iron and steel industry to speed up the pace of industrial structure adjustment and industrial transformation and upgrading,ferroalloy products cost to rise,product prices,market competition and other issues more prominent;In addition,A ferroalloy company has not developed A clear operational strategy.Therefore,A ferroalloy company should be created out of the woods,profitability,efficiency,suitable for their own development priority is to develop the business strategy,on this basis,the falling cost of production,management,management and so on each link cost,to improve the quality and efficiency of enterprise development.Therefore,in the new environment,how to formulate and implement the strategy of A ferroalloy company is of vital importance to the sound and healthy development of A ferroalloy company.Based on the theory of strategic management,using qualitative and quantitative,the method of combining theory and practice by using PEST analysis,porter five model analysis,core competitiveness analysis,value chain analysis and SWOT analysis,with A ferroalloy company as the research object,A detailed study on the enterprise internal and external environment,the analysis of the current face of the enterprise management strategy problem,discovery and find out the company’s strengths,weaknesses,opportunities and challenges.On this basis,based on the specific business objectives of A ferroalloy company,the operation strategy of A ferroalloy company is developed,and the safeguard measures for the implementation of the strategy are put forward.Through in-depth research and analysis,this paper finally get the following conclusion: A ferroalloy company to implement the strategy of product and service differentiation strategy and diversification,the concrete from innovation management mechanism,revitalize the stock of assets,its product innovation,industrial upgrading transformation,expand sales market,expand the financing channels,and optimize human resources and so on six big factors aspects,continuously improve the level of corporate profits,enhance enterprise core competitiveness and market competitiveness,to the quality and efficiency of enterprise development towards A higher level.