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Research On Application Of Design Management In Door And Window Hardware Enterprises

Posted on:2019-12-21Degree:MasterType:Thesis
Country:ChinaCandidate:S J ZhangFull Text:PDF
GTID:2381330548986979Subject:Industrial design engineering
Abstract/Summary:PDF Full Text Request
With the escalation of market and consumption as well as the ever-increasing competition among enterprises.For industries of door and window hardware,China has undertaken the major transfer of international industry within a short time,which makes it the largest manufacturer of door and window hardware in the world.In general,China's enterprises of door and window hardware have still remained in producing and manufacturing in a low level.Thus,to achieve a sustainable development in domestic enterprises of this industry,China must adopt an innovation on products,management and service so as to shift from a manufacturer to a creator.Besides,the innovation must be taken as a breakthrough to enhance the competition and brand value of products.In China,as a new discipline,design management has a relatively late start and a fewer researches on application in manufacturing enterprises,yet they still lacked a rather complete and systematic operation thinking and mode in design management.In this context,in order to explore design management of enterprises in doors and windows hardware in different stages of transformation and upgrading directly and effectively,in order to achieve efficiency in transform and escalation,the author has carried out an application and practice study for a long period in a top domestic door and window hardware enterpris,the best way for enterprises is to design management,of which the interdisciplinary and integrated innovation concept driven by design and the actual value made for enterprises are got more and more attention and value by enterprises,design and economics field.By summarizing and verifying the new model,the author,as an engineering student,is striving to do his best for Chinese manufacturing and enterprise development in the cross field of design and management with the combination of specialty.Started from theoretical level,this paper has summarized the development of design and management,present application and theoretical method,and has analyzed the current situation and trend of enterprises in doors and windows hardware.Besides,it has also concluded the current problems that are confronted by enterprises in doors and windows hardware.Then,by combining typical cases,extracting methods and ways,and adopting design thinking and innovative ideas,the application and practice study of the domestic enterprise in door and window hardware are carried out,hencethe theory and methods of design and management are landed to the practical level.At the end,the trial of construction and management of the closed loop strategy of "product-brand-channel" is to form the process and method of application management based on design and management,and some suggestions are put forward in order to provide reference for the design and management in similar enterprises.
Keywords/Search Tags:design management, industrial design, brand management, marketing
PDF Full Text Request
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