Consumer Interest Fashion Design Topic Discovery In Fast Fashion

In recent years,fast fashion is a commonly adopted strategy in fashion retailing and it has been known to consumers by the virtue of fast,fashionable,popularization and other characteristics.And the clothing operation mode under the fast fashion is a kind of "vertical integration" sales mode which is fully integrated by the whole enterprise,from commodity planning,production,logistics to sales.This kind of clothing operation mode is greatly shortened,which is more conducive to the establishment of rapid response mechanism.And this kind of clothing operation mode can connect consumers and suppliers closely,and directly and effectively reflect consumer demand.With consumer demand for clothing becoming increasingly personalized and diversified,it is particularly important to effectively and accurately capture consumer interest points in clothing products in fast fashion in order to seize market opportunities.Therefore,combined with the Natural Science Fund Project “Research on social-driven context-aware personalized information service in ubiquitous computing environment”(project NO:71471165),this paper carries on the research to the consumer’s interest point to the clothing products under in fast fashion.The main work and contributions of this paper are as follows:(1)Construct topic model of clothing product information.There are a lot of design element information contained in clothing product information,so corresponding the two-dimensional relationship of the "clothing-design element" contained in the clothing product information to the two-dimensional relationship of "document-word" in the topic modeling,LDA topic model can be used to obtain the design element group having the topic and design topic.(2)The indexes of influence degree of design topic and attention degree of design topic are put forward.In order to depict the use of design topics by clothing enterprises and consumers’ attention to design topics,the influence degree of design topic is defined based on “clothing-design topic” probability to reflect the use of design topics by clothing enterprises,and the attention degree of design topic is defined based on the popularity of clothing products,the concept of entropy and the “clothing-design topic” probability to reflect consumer’s attention of design topic.(3)Consumer interest design topic discovery.This paper puts forward the strategic diagram of design topics to study the relationship between the influence degree of design topics and the attention degree of design topics by the idea of strategic diagram,and uses the different meanings of four quadrants to discover the design topic of consumer interest.(4)The Tmall platform is selected to obtain the data of the representative fast fashion brands,this paper carries out the experimental research on the design topics mining of consumer interest,and provides reference for clothing enterprises according to the experimental results.Research shows that consumer interest clothing design topic in line with pareto’s principle,consumers only pay attention to a small number of clothing design topics,the results of the study is conducive to fast fashion apparel enterprises to capture consumer interest clothing design topic.